Local SEO: The Truth About Local Search [2020] 2020 Local SEO is one of the most effective marketing technique for businesses with a local store. Many myths are circulating around the topic of local search engine optimization, but many of them are absolute nonsense. In this article, we will take a detailed look at what exactly is “Local SEO” and which procedures you can actually use to improve your Google rankings in practice. Contents What is Local SEO? Who is Local SEO for? Why is local SEO so important? What exactly is a local search query? Local searches on Google How does local SEO work in practice? Overview of ranking factors in local SEO Ranking factors for the Local Snack Pack On-page tips for local search engine optimization Local keyword research Content optimization for local search Conclusion What is Local SEO? In the context of search engine optimization, “Local SEO” describes all measures and tactics